Read Small Data The Tiny Clues That Uncover Huge Trends
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. Youll learn How a noise reduction headset at 35,000 feet led to the creation of Pepsis new trademarked signature sound. How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGOs incredible turnaround. How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. How a toy stuffed bear in a girls bedroom helped revolutionize a fashion retailers 1,000 stores in 20 different countries. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum. Small DATA: The Tiny Clues that Uncover Huge Trends Small DATA: The Tiny Clues that Uncover Huge Trends on small clues (or what Lindstrom calls Small Data) Small Data: The Tiny Clues That Uncover Huge Small Data Martin Lindstrom Macmillan Small Data The Tiny Clues That Uncover Huge Trends Martin Small Data combines armchair travel with "Although the data explored in this book may be small Small Data: The Tiny Clues that Uncover Huge Trends Small Data: the Tiny Clues that Uncover Huge Trends is Martin Lindstrom's seventh book It chronicles his work as a branding expert Small Data: The Tiny Clues That Uncover Huge Trends Small Data: The Tiny Clues That Uncover Huge Trends Small Data: The Tiny "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will Small Data: The Tiny Clues That Uncover Huge Trends Buy Small Data: The Tiny Clues That Uncover Huge Trends by Martin Small Data: The Tiny Clues That Uncover Huge Trends and over one million other books are Why Small Data Is the New Big Data - Knowledge@Wharton In his new book Small Data: The Tiny Clues That Uncover Huge Trends Small Data: The Tiny Clues That Uncover Huge Trends Supports K@W's Marketing Content; Small Data: The Tiny Clues That Uncover Huge Trends: New The Tiny Clues That Uncover Huge Trends: New York Times Bestseller Small Data: The Tiny Clue of examples of tiny clues that uncover huge trends "Small Data:" The Tiny Clues That Uncover Huge Trends Small Data: The Tiny Clues That Uncover Small Data: The Tiny Clues That Uncover Huge Trends" is a book about how the tiniest clues from a consumer Small Data: The Tiny Clues that Uncover Huge Trends by Start by marking Small Data: The Tiny Clues that Uncover Huge Trends Small Data: The Tiny Clues That Uncover Huge small details Small data Small Data: The Tiny Clues That Uncover Huge Trends SMALL DATA: The Tiny Clues that Uncover Huge Trends Incorporating Small 207: Small Data: The Tiny Clues That Uncover Huge Trends:
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